Writing,
Editing & Proofreading
Perfect Text Services for On-line
Success
Does
your Web site make a good first impression? Do your Web site's
visitors find your site visually appealing, or do they find
it cluttered and confusing? Is your written Web page content
relevant, error free and professionally presented, or does it
look like the collective efforts of a group of failing 6th grade
English students?
Chances
are, if your business Web site is not fulfilling your expectations—either
in the amount of sales you make or in the number of visitors
your Web site gets—there are some basic problems that keep
your site from achieving its full potential. A bad design, poorly
written text, a flawed marketing strategy or a combination of
these things tend to hold you back. Whatever the problems are,
you should know that there's nothing wrong with your Web site
that can't be fixed.
For
complete information about my writing, editing and Web site
services and how they can be tailored to fit your project, click
on the individual titles in the
Web Page Services
link box (left column, near the bottom). For
a brief overview, keep reading.
Proofreading
An
essential step in creating excellent Web page content, proofreading
detects and corrects spelling, punctuation and formatting errors,
among other things.
Editing
In
addition to proofreading, editing
also includes correcting grammatical errors and revising text.
Freelance
Writing
This
is the source of all those relevant articles you're going to
put on your Web site to keep your visitors interested and informed
and the search engines happy.
SEO
Writing
Successful
Web site operators understand the importance of displaying well
written text on their Web pages. They know that it's the high
quality and value of their written content that helps get their
Web sites listed in top positions with the major search engines.
Writing
compelling copy to satisfy both search engine spiders and human
readers is never an easy task. Because search engines and humans
each have different requirements, weaving keywords and keyword
phrases into a Web page's body text to achieve maximum effect
is often a tedious, demanding process.
Writing
for ESL Clients
When
you allow grammatical errors, misspelled words and other mistakes
to appear on your business Web pages, many of your site's visitors
won't take you seriously. They not only question your competence,
but your integrity, too. If you don't consider the nuances of
American English, you could reduce your visitors to fits of
laughter, or worse, send them scurrying away in disgust.
Web
Site Critiques
An
effective means of identifying a myriad of problems that plague
Web sites, critiques make it
possible for Web site owners to fix mistakes themselves and
put their on-line businesses back on the fast track to success.
In
summary, if your Web site has that "open for business"
professional look, including professionally written and edited
text, your site's visitors assume that you are a business professional
because you've branded yourself as one, and they'll be more
likely to do business with you.
Personal
Web Pages
Personal
Web pages are a great way to promote yourself on-line.
You can post a resume, a personal profile or a description of
your services. Use a personal Web page as a message board to
keep in touch with family or friends, or use it to display arts
and crafts and other items for sale. Use it for lots of things.
Unleash your imagination.
Business
Web Sites
Creating
and maintaining a Web presence makes sense for almost anyone
who's in business. Whether you want to promote and sell a single
product or service (or a multitude of them) on-line, or you
just want to promote yourself as an authority on a particular
subject to increase your popularity or credibility, the Internet
makes it possible. You can get your message to thousands,
perhaps millions, of people who are your potential customers.
When
visitors access your site, they come with the expectation of
possibly doing business with you if you can provide
them with the goods, services or information they're looking
for, in a reasonable amount of time. Busy people don't want
to be entertained for three minutes while the fancy graphics
on your entry page load into their browser window. They want
to get into your site, find what they need and get out in the
shortest possible time.
For
that reason, you won't find any "bells and whistles"
in my Web site designs. For most businesses, simplicity is best.
Big department stores don't heap all of their merchandise in
a single pile on the floor, have entry doors that take three
minutes to open and they don't subject their shoppers to a song-and-dance
routine before allowing them into the store. they don't do it
and neither should you.
My
business Web site designs feature fast-loading pages, clean
page layouts, literate text and easy navigation to give your
customers and potential customers the best possible experience.
Furthermore, I design each Web site with expandability in mind,
so your Web site can grow to keep pace with, or set the pace
of, your business growth.
In
all of my Web site services I stress the importance of professionalism
above all else. Why? Because, professionalism embraces every
aspect of a successful on-line business (or any business, for
that matter), including appearance, attitude, commitment, credibility,
ethics, honesty, integrity, reputation,
trust and intelligence, to name the obvious. It's all but impossible
for businesses that maintain professional standards to fail.
The
sooner you begin to look like a professional, the sooner you'll
begin to get professional results. When you're ready
to upgrade your Web site, or build a new one, to professional
standards, contact me. I can
help!
Phil
Hanson, Editor
Perfect Text
Copyright © 2003–2005 by Phil Hanson
All rights reserved.
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