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Kendall SummerHawk

 

A Rationale for Success—and Survival

by Phil Hanson

 

 

Perfect text on every page of your Web site will soon be one of the deciding factors in getting good search engine page rankings. Proofreading, editing and skillful writing help determine whether your on-line business prospers, or perishes in oblivion.

It definitely won't happen next week, it probably won't happen next month, it might not even happen next year, but it will happen eventually. When it does, many Internet entrepreneurs are going to get an unexpected wake-up call.

"No way," you say.

Yes, way! Like everything else on or about the Internet, search engines are getting smarter.

What happens when Google, or one of the other major search engines, partners with Microsoft to build a super-smart search engine spider? Do you really think that Bill Gates and his crew in Redmond, Washington aren't smart enough to incorporate various elements of Microsoft Word™ into the ultimate search engine spider, creating the most relevant Web page index ever?

What happens when an intelligent spider runs a spelling check on a Web page's written content, simultaneously checks said content for grammatical errors, then ranks the page according to its degree of correctness and subject relevancy?

When such a search engine spider becomes reality, the certain outcome is that many Web sites now enjoying top search engine positioning will take a long plunge toward the bottom of the heap. For some of them, no doubt a fatal plunge.

How will your Web site fare when the Microgoogle smart-bot comes crawling 'round? Will it suddenly catapult onto the first page, perhaps even into the first position? Or, will it take that long plunge?

Perfect Text's editor has the requisite writing talent and editorial skills needed to create professional Web page content for your Web site in order to establish your credibility, and to help ensure better search engine positioning for your Web site so that it doesn't make that fateful plunge.

Whether you're already a successful Internet entrepreneur who wants to stay a far leap ahead of the pack or a struggling newbie who just wants to succeed, editing and writing services obtained from the Perfect Text Web site make your Web pages stand apart from an ever-growing jungle of mediocrity.

The Perfect Text editor provides careful proofreading and necessary corrections to render flawless Web page text, expert editing skills to whip your previously created text into perfect shape, and original writing to give your Web page content substance and meaning.

Perfect text helps your on-line business survive the coming shakeout!

Yes, there is a shakeout coming—it's inevitable. If you think otherwise, then think again.

A shakeout happens every time saturation sets in; history demonstrates this time and time again. Saturation now affects most general category on-line businesses and many of those that are situated within popular niche categories. (Read a concise analysis of why business shakeouts happen in the Petey's Pipeline E-zine Archive.)

This means that a shakeout is coming, soon, to a Web site near yours—perhaps even to yours. How can you survive?

First, turn your attention to the things that enhance your on-line business and make it viable, profitable and sustainable. The written content you display on your Web pages needs most of your attention, as this is what makes your Web site valuable.

It's the text you use that search engines index. Lots of written content helps you get a good page rank. Lots of quality content helps you attract quality link partners, also essential for a good page rank. Finally, excellent written content entices your visitors to stay on your site and induces them to make purchases from you.

Perfect Text's intrepid editor adds professional polish to your Web page text by applying his editorial skills to your written content. Editing services like proofreading, copy editing and copy writing ensure that your Web pages display to your customers and potential customers the exact information you want them to see. Literate, comprehensible text is one of the surest ways to increase your profits.

This is your wake-up call. Now is the time to optimize your Web page text for a new generation of search engines, and for shakeout survival insurance. Later may be too late.

Now is the time to heed the wake-up call.

The clock is ticking.

Copyright © 2003 — 2005 by Phil Hanson
All rights reserved.

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Copyright © 2002–2008 by Phil Hanson
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